CKGSB Global Unicorn Program 2023 - Stanford



5 days
(11-15 Dec 2023)


In-class at
Stanford University, USA


US$ 9,800


Earn a certificate upon completion of the program from Stanford University


In collaboration with the Stanford Center for Professional Development (SCPD), Cheung Kong Graduate School of Business (CKGSB) is proud to offer this dynamic in-person educational program that will equip you with the tools, insights, and skills necessary to lead a new generation of unicorn companies.

Who should attend?

This program is tailored for the following organizations and individuals:
  • Entrepreneurs and Intrapreneurs looking to accelerate their paths toward generating economic and social impact.
  • Investors who want to stay attuned to the next breakthrough technologies and capitalize on the latest mega-trends.
  • Senior Executives in established organizations who are keen to grasp exceptional business opportunities and sustain competitiveness globally.
  • Senior Government Officials, NGO Executives and Public Sector Representatives who are responsible for enhancing regional ecosystems to foster socially responsible unicorns.

What will you learn?

Day 1

Entrepreneurship and Global Impact

        • Next Generation of Unicorns and Social Innovation
        • Zone to Win: Organizing to Compete in an Age of Disruption
        • Scaling Globally: Global Entrepreneurship Marketing

Day 2

Frontiers of Innovation

        • Bottleneck Technologies for Clean Energy
        • Entrepreneurship without Borders
        • Technologies for Successful Ventures
        • Cross-culture Collaboration

Day 3

Innovation Strategy

        • AAA Innovation
        • Smart Business Revolution
        • Innovation with a VC Mindset

Day 4

Leading Innovation (Leadership)

        • Build a Responsible Business
        • Systems Leadership
        • Improvisational Leadership

Day 5


         • Achieving Sustainability Through Innovation
         • Responsible Entrepreneurship
         • Capstone Project Presentation

CKGSB Faculty



Associate Dean for Americas, Professor of Management Science, Director of Research Center for Clean Energy and Carbon Neutral Development, CKGSB
Dr. Hong Chen is Professor of Management Science at the Cheung Kong Graduate School of Business (CKGSB). He is one of the founding faculty members of CKGSB and the director of the Clean Energy and Carbon Neutral Development Research Center. Prior to joining CKGSB, he held the positions of Alumni Professor of Supply Chain Management at the University of British Colombia Sauder School of Business, and Professor of Management Science at Shanghai Advanced Institute of Finance. In recent years, his research has focused on clean energy and carbon neutral development, particularly in the fields of investment, technology, and market opportunities in the entire hydrogen value chain. Dr. Hong Chen received his PhD from Stanford University.


Founding Dean, Professor of China
Business and Globalization, CKGSB

Dr. Xiang is a leading authority on China business. His insights on the innovations in China, globalization of Chinese companies, China’s development models, global implications of China’s transformation and economic disruption have been widely acclaimed. He serves as an independent board member of a number of companies (including three Fortune Global 500 companies) listed in Hong Kong, Mainland China and the United States.



Former Chief Strategy Officer (CSO), Alibaba Group;

Former Professor of Strategic Management, CKGSB

Prof. Zeng served as an Executive Vice President and Chief Strategy Officer of Alibaba Group Holding Limited. Before joining Alibaba, Prof. Zeng served as the Professor of Strategic Management at CKGSB. Prof. Zeng is a frequent contributor to the world’s leading management journals, including Academy of Management Review, Organization Science, Journal of International Business Studies, Harvard Business Review, Sloan Management Review and California Management Review.


Juliet ZHU

Professor of Marketing, Director of ESG and Social Innovation Center, CKGSB

Rui (Juliet) Zhu is Professor of Marketing, Director of the ESG and Social Innovation Center, and Director of the Branding Center, in Cheung Kong Graduate School of Business (CKGSB). Prior to joining CKGSB, Juliet was associate professor of marketing, and Canada Research Chair in consumer behavior at the University of British Columbia (BC, Canada) and assistant professor of marketing at Rice University (USA). She received her Ph.D. in Marketing from University of Minnesota in 2003. Prof. Zhu’s research interests center on behavioral science, social innovation, and brand management.

Stanford Faculty


Pamela HINDS

Fortinet Founders Chair and Professor of Management Science & Engineering, Co-Director of the Center on Work, Technology, and Organization, Stanford Engineering

Pamela J. Hinds is Fortinet Founders Chair and Professor of Management Science & Engineering, Co-Director of the Center on Work, Technology, and Organization and on the Director’s Council for the Hasso Plattner Institute of Design. She studies the effect of technology on teams, collaboration, and innovation. Pamela has conducted extensive research on the dynamics of cross-boundary work teams, particularly those spanning national borders. She explores issues of culture, language, identity, conflict, and the role of site visits in promoting knowledge sharing and collaboration.


Hau L. LEE

The Thoma Professor of Operations, Information & Technology, Stanford Graduate School of Business

Hau L. Lee is the Thoma Professor of Operations, Information and Technology at the Stanford Graduate School of Business. His areas of specialization include global value chain innovations, supply chain management, global logistics, inventory modeling, and environmental and social responsibility. He is also the faculty advisor for the Stanford Institute for Innovations in Developing Economies, and is a co-director of the Stanford Value Chain Innovation Initiative. Professor Lee has published widely in journals such as Management Science, Operations Research, Harvard Business Review, Sloan Management Review, Supply Chain Management Review, IIE Transactions, and Interfaces, etc.


Tom Byers

Professor of Management Science and Engineering and the Endowed Chair of Entrepreneurship, Stanford University

At Stanford University since 1995, Professor Tom Byers focuses on education regarding high-growth entrepreneurship and technology innovation. He is the first holder of the Entrepreneurship Professorship endowed chair in the School of Engineering and also a Bass University Fellow in Undergraduate Education. He has been a faculty director since the inception of the Stanford Technology Ventures Program (STVP), which serves as the entrepreneurship center for the School of Engineering. His current activities at STVP include its Principled Entrepreneurial Action and Knowledge (PEAK) project, its Mayfield Fellows work/study program in entrepreneurial leadership, and its Stanford eCorner collection of thought leader videos and podcasts. He is a co-PI on the Hacking for Defense (H4D) sponsored project for the Office of Naval Research. He was the director and PI of the Epicenter, funded by the National Science Foundation to stimulate entrepreneurship education at all US engineering and science colleges. Tom is a co-author of the Technology Ventures: From Idea to Enterprise textbook from McGraw-Hill, now in its 5th edition.


Lynda Kate Smith

Lecturer, Department of Management Science and Engineering, Stanford University

Lynda Kate Smith brings over 35 years of experience in marketing, sales and general management across a diverse set of industries and has spent the last 25+ years working in the area of high technology products and services. In her capacity as Chief Marketing Officer for a number of companies including Twilio, Jive, Genpact, Nuance and Genesys Telecommunications Laboratories, Lynda has owned go-to-market strategy as well the full responsibility for the marketing organization. She has successfully driven product marketing, product management, corporate marketing, field marketing, demand creation, channel marketing, developer outreach, marketing research, strategy development and M&A. She is currently working as a consultant, advisor and/or Board member for a variety of companies ranging from gaming (Unity Technologies) to low code development platforms (Wayscript) to blockchain/smart contracts (Chainlink). She has experience in business-to-business, consumer and developer/platform-focused companies. Her global background is extensive with hands on work in the US, Europe, India, China and other major markets. Lynda has an undergraduate degree in liberal arts from Simpson College and an MBA from the Wharton School of Business at the University of Pennsylvania. She has worked with Stanford University for over fifteen years serving as a lecturer in Global Entrepreneurial Marketing in the Engineering School and diverse programs for the Stanford Center for Professional Development.


Arvind Karunakaran

Assistant Professor of Management Science and Engineering,
Stanford University

Arvind Karunakaran is an Assistant Professor of Strategy and Organization for the Desautels Faculty of Management, McGill University. He will be joining Stanford University as an Assistant Professor of Management Science and Engineering starting July 2022. He received his Ph.D. from MIT Sloan School of Management. His research examines the changing nature of work and employment in the wake of technological and organizational changes. His research is published or forthcoming in journals such as Administrative Science Quarterly, Organization Science, and Research Policy.


Pedram Mokrian

Adjunct Professor, Department of Civil and Environmental Engineering, Stanford University; Managing Director, Ratio Growth Partners, Co-founder – Global Innovation Catalyst

Pedram’s career has been focused on architecting innovation – helping shape the application of digital technologies and new business models to help transform industries. He is cofounder of Global Innovation Catalyst, and a partner at Ratio Growth, a growth stage equity investment firm. He is an Adjunct Professor at Stanford University, where he received his PhD, and is also a frequent speaker at the Haas School of Business at UC Berkeley. He advises entrepreneurs and global 1000 companies alike on the topics of entrepreneurship, business model disruption, and technology innovation strategy. He was previously a Principal at Mayfield, one of Silicon Valley’s most storied venture capital firms, where he was part of the investment team with $4B assets under management. He has served as an innovation advisor to a number of start-ups, investment groups, and major corporations including the Texas Medical Center, Vinci, B.Grimm, TOTAL, GE Ventures, EY, MISO, UNICEF, 500 Startups, and others.


Robert E. Siegel

Lecturer, Graduate School of Business, Stanford University

Robert Siegel is a Lecturer in Management and has led primary research and written cases on Google, Charles Schwab, Daimler, AB InBev, Box, Stripe, General Electric, AngelList, 23andMe, CODE2040, Lending Club, Tableau, PayPal, SurveyMonkey, Medium, Autodesk, Minted, Zuora, Axel Springer and Starbucks (La Boulange), amongst others.


He is also a General Partner at XSeed Capital and a Venture Partner at Piva. He sits on the Board of Directors of Foxeye Robotics and Avochato. He led investments in Sparta Science, Zooz (acquired by PayU of Naspers – NPN), Hive, Lex Machina (acquired by LexisNexis of the RELX Group – RELX), CirroSecure (acquired by Palo Alto Networks – PANW), Nova Credit, Disco, The League, Trove, Teapot (acquired by Stripe), Smart Coffee Technology, Pixlee and SIPX (acquired by ProQuest). He also supports other companies such as Citrine Informatics.


Robert is on the Board of SmartDrive Systems, is a Member of the Supervisory Board of TTTech Auto AG, and is Chairman of the Strategic Advisory Board for TTTech Computertechnik AG in Vienna, Austria. He is a Member of the Industry Advisory Boards for HERE Technologies and Tulco, and is the Co-President Emeritus of Stanford Angels & Entrepreneurs, an alumni association that fosters relationships to strengthen the Stanford startup community. Robert has co-authored several articles for the Harvard Business Review, California Management Review, is a Wall Street Journal Startup Guru, and is a frequent contributor to Fortune, TechCrunch, VentureBeat and Forbes.


Melissa Valentine

Associate Professor of Management Science and Engineering, Stanford University

Melissa Valentine is an Associate Professor at Stanford University in the Management Science and Engineering Department, and co-director of the Center for Work, Technology, and Organization (WTO).


Prof Valentine’s research focuses on understanding how new technologies change work and organizations. She conducts in-depth observational studies to develop new understanding about these changes. Her work makes contributions to understanding classic and longstanding challenges in group and organizational behavior (e.g., the role of hierarchy, structuring expertise and learning) but also brings in deep knowledge of how the rise of information technology has made possible new and different team and organizational forms. Her most recent study examined how the deployment of new algorithms changed the organizational structure of a retail company.


Prof. Valentine has won awards for both research and teaching. She and collaborators won a Best Paper Award at the CHI Conference on Human Factors in Computing Systems and a Best Paper award at the Academy of Management. She received her PhD from Harvard University.

Industry Speakers


Eric Colson

Advisor and Investor Founding Chief Algorithms Officer, Stitch
Fix Former Vice President of Data Science, Netflix

Eric Colson is a long-time leader in Data Science and Machine Learning. He was the founding Chief Algorithms Officer at the data science driven ecommerce company, Stitch Fix. Prior to Stitch Fix, Eric was the Vice President of Data Science and Engineering at Netflix, Inc. He is now an advisor and investor to companies in the data science tools & infrastructure space. He also conducts research on how to best organize teams for innovation. Eric holds a B.A. in Economics from San Francisco State University, an M.S. in Information Systems from Golden Gate University, and an M.S. in Management Science & Engineering from Stanford University.


Geoffrey Moore

Geoffrey Moore Consulting,
Wildcat Venture Partners

Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Wildcat portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Lenovo, Box, Google, F5Networks, and Blackberry.


Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade. Moore’s most recent work, Zone to Win, addresses the challenge large enterprises face when embracing disruptive innovations, even when it is in their best interests to do so. It’s time to stop explaining why they don’t and start explaining how they can. This has been the basis of much of his recent consulting. Irish by heritage, Moore has yet to meet a microphone he didn’t like and gives between 50 and 80 speeches a year.

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